Our four cornerstones—who we are, why we are here, where we are headed, and how we will get there—are the construct Progressive uses to think about having a competitive advantage. These cornerstones permit all people associated with us to understand what we expect of ourselves and each other and how we conduct our business.

Core Values > Who we are

Progressive’s Core Values serve as the foundation for our corporate culture. They govern our decisions and define the manner in which we conduct our business and how we interact with all interested parties. We want them understood and embraced by all Progressive people.

Integrity We revere honesty. We adhere to high ethical standards, provide timely, accurate, and complete financial reporting, encourage disclosing bad news, and welcome disagreement.

Golden Rule We respect all people, value the differences among them, and deal with them in the way they want to be dealt with. This requires us to know ourselves and to try to understand others.

Objectives We strive to communicate clearly Progressive’s ambitious objectives and our people’s personal and team objectives. We evaluate performance against all these objectives.

Excellence We strive constantly to improve in order to meet and exceed the highest expectations of our customers, agents, shareholders, and people. We teach and encourage our people to improve performance and to reduce the costs of what they do for customers. We base their rewards on results and promotion on ability.

Profit We seek to earn a profit by offering consumers products and services they want. Profit is how the free-enterprise system motivates investment and rewards companies that consistently create value.

Nisenbaum’s “Sunflowers” featuring a glass vase of cut sunflowes with the arrangement’s black shadow in the foreground
Nisenbaum’s “Alex” featuring a woman reading Eileen Mile’s “Inferno” on a couch with a cat seated above

Purpose > Why we’re here

True to our name. Progressive.

Vision > Where we’re headed

Become consumers’ and agents’ #1 choice and destination for auto, home, and other insurance.

Strategy > How we’ll get there

We will achieve our Vision through four Strategic Pillars:

  1. Ensuring that our people and culture collectively remain our most powerful source of competitive advantage;
  2. Meeting the broader needs of our customers throughout their lifetimes;
  3. Maintaining a leading brand recognized for innovative offerings and supported by experiences that instill confidence; and
  4. Offering competitive prices driven by industry-leading segmentation, claims accuracy, and operational efficiency.

Nisenbaum’s “Aquí Está Tu Terroncito de Azúcar” with keys in a glass dish on Jean-Luc Nancy’s “The Inoperative Community”